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Ethereal
THIS SEASON KEENWELL
PRESENTS INNOCENCE
Innocence is a sweet and inspiring collection that enhances the natural beauty of women and their most beautiful features with absolutely flattering products.
Innocence combines delicate shades with more vibrant colors, where skin luminosity and freshness stand out for a sophisticated innocent and effortless elegant look, impregnated by spring freshness.

The collection is natural and daring at the same time. The skin looks lightly bronzed and glowing, like pretty summer skin. The eyes are dressed in delicate aquatic tones to create a captivating and mysterious look, in contrast to lips, in vibrant coral and orange tones, deliciously sexy with a “bitten lip” effect. Nails play fun in 2 contrasted tones.
SEASON PRODUCTS
A beautiful skin is the starting point of our seasonal proposal. We bet on a subtly tanned tone, with a touch of natural sun, illuminating the key areas of the face.
EE CREAM Cream with extremely velvety color, light and non-greasy, with SPF20 protection, powerful antioxidant, moisturizing and firming active ingredients and a new generation of corrective and illuminating pigments for an impeccable skin, with a radiant, ultra-natural appearance.
COMPACT POWDER WITH SPF 20 Sophisticated and innovative long-lasting formula, with latest generation diffraction pigments, micronized powder and SPF20 that softens and protects the skin against pollution and solar radiation. Its delicate texture ultra-light, with sophisticated green tea fragrance, slides perfectly and is subtly fixed for optimal coverage, a velvety finish, a natural tone and an impeccable makeup all day round.
GLOW METEORITES Delicate spheres in an exquisite multicolored combination of soft pink, beige and pearly champagne shades that reflect light to minimize imperfections and create an elegant and sophisticated glow effect (illuminator).
LIPGLOSS High impact and long lasting, with intense pigmentation, multiple effects and finishes: matte, satin, metallic... Its delicate moisturizing texture, extremely creamy, flexible and light, guarantees a spectacular color, an excellent glide, a generous coverage and a pleasant sensation of comfort on the lips. Its comfortable applicator facilitates a perfect application. Two colors in two different finishes, matte and glossy, absolutely perfect and kiss-proof
LIPSTICK "CORE" Dual lipstick that fuses the latest trends: matt - on the outside, and metallic - on the heart, which, when mixed, achieve a delicious pairing between a highly pigmented color and an intense pearly touch. Ideal to create “ombré lips” effect.
MONO EYESHADOW A sophisticated eye shadow of highly concentrated, long-lasting formula. Its delicate texture of oily powder, which slides perfectly on the eyelid, combines the subtlety and fixation of the powders with the extensibility, comfort and softness of the oil, with an optimal coverage for an impeccable, ultra-comfortable makeup all throughout day.
HIGH PERFORMANCE VOLUME MASCARA High performance mascara with silk proteins, panthenol (Provitamin B5) and keratin, which cares and conditions the eyelashes. Its modern formula with pigments “carbon black” and polyamide fibers covers each lash, from root to tip, with an intense long-lasting black color. The brush is designed to maximize the eyelashes volume, without weighing them down.
MICELLAR GEL 100% free of oils and fragrance, enriched with moisturizing and conditioning active ingredients, which, with exceptional softness and a single gesture, eliminate impurities and make-up leftovers, even long-lasting, without leaving greasy residue. It does not only leave the skin clean, extremely fresh and silky, but it also helps to maintain optimal levels of hydration, regenerates the skin and combats the aging signs.
NAIL LACQUER A delicate iridescent water green color with light coverage in combination with a powerful, almost fluor, pop pink - the perfect combination for the sunniest days.
PACKS
PACK 1-2
PACK 3
PACK 4
PACK 5-6
PACK 7
PACK 8
PACK 9
PACK 10
PACK 11
  • FULL COLOR
    KIT
    PACK 1
    FULL COLOR
    KIT
    PACK 2
    Lipgloss

    High impact liquefied pigment long lasting lipgloss, with multiple effects and finishes: matte, satin, metallic... Its extremely creamy flexible and light moisturizing texture provides a spectacular color, beautiful glide, single stroke coverage and a pleasant feeling of comfort on the lips. Its convenient applicator enables a perfect application. How to use: Apply the color starting at the center, moving outward toward the corners. Let dry for a few seconds for an impeccable fixation.

    Sparkling Color Fluid Eyeshadow

    Sparkling color fluid eyeshadow with long-wearing and lightweight formulation that offers rich pigment with a metallic finish for an impeccable eye look that last all day.

    HIGH
    PERFORMANCE KIT
    PACK 3
    High Performance Volume Mascara

    High performance volume mask with silk proteins, panthenol (Provitamin B5) and keratin, which care and condition the eyelashes. Its modern formula with carbon black pigments and polyamide fibers covers each eyelash, from root to tip, with an intense long lasting black color. The brush is designed to maximize the volume of the eyelashes, without smudging or clumping. How to use: Apply from root to outer end by zigzag movements to distribute the product evenly. Repeat the application for an even more spectacular volume.

    Lipgloss Lips

    Extra comfortable gloss with high concentration of pigments for a unique lacquered coverage and long-lasting hydration on lips.

  • COLOR SPLASH
    KIT
    PACK 4
    Mono Eyeshadow

    Highly concentrated long-lasting sophisticated eye shadow. Its delicate oily powder texture perfectly slides on eyelid and combines the subtlety and fixation of the powder with the extensibility, comfort and softness of the oil. Highly pigmented vibrant colors, with multiple finishes and effects, adaptable intensity and optimal coverage for an impeccable, ultracomfortable makeup all day round.

    Eye Liner Waterproof

    Eye pencil with a soft, fine, easy-to-apply lead that gives you a perfect line every time. It intensifies your gaze or softly shades around your eyes. Waterproof and long lasting result.

    CORE BEAUTY
    KIT
    PACK 5
    CORE BEAUTY
    KIT
    PACK 6
    Core Lipstick

    Dual lipstick that merges the latest trends: matt - on the outside, and metallized - on the core, which, when mixed, achieve a delicious pairing between a highly pigmented color and an intense pearly effect. Ideal for creating ombré effect.

    Radiant Touch Highlither

    Moisturizing highlighting gel with ultra-fresh texture with Shea butter and rice oils, vitamin E and hyaluronic acid that fuses with the skin, with innovative “smart” pigments that maximize the ability to capture light and create a sophisticated pearly touch that highlights, accentuates and illuminates your beauty. How to use: Apply, using your fingers, in the center of the forehead, , the area above the cheekbones, the eyebrow arch, the Cupid’s bow (between the nose and lips) and the bridge of the nose to achieve a natural glow.

  • EXTREME CARE
    KIT
    PACK 7
    Compact Powder SPF20

    Sophisticated and innovative long lasting formula with newest diffractive pigments, micronized powder and SPF20 that softens and protects skin against pollution and solar radiation. Its delicate, ultra-light texture, slides perfectly and subtly sets for optimum coverage, a velvety finish, a natural shade and a flawless make-up all day round.

    Treatment Lipstick

    Triple action lip treatment: ultrahydrating + regenerating + antioxidant. It contains a rich combination of emollient, antioxidant, regenerating and moisturizing components such as Shea butter, argan, sesame and rice oils, vitamin E and “Dragon’s Blood Complex” that guarantee global care and protected lips all year round.

    IMPECCABLE SKIN
    KIT
    PACK 8
    EE Cream

    Extremely velvety, lightweight, oil-free texture color cream that features SPF20 protection and delivers powerful anti-oxidant, hydrating and firming actives, with a new generation correcting and brightening pigments to create an ultranatural radiance for a flawless, perfect skin. It primes, conceals and reduces the appearance of skin´s imperfections as fines lines, wrinkles, dark spots, post-acne marks, redness and pores. How to use: after your care treatment, apply on the face and blend with your fingertips, from the center of your face outwards toward your ears. For all skin types.

    Wrinkle Eraser

    Effective treatment that relaxes and minimizes wrinkles and fine lines.

  • GEL
    MICELLAR
    PACK 9
    Cleansing Micellar Gel

    Cleansing micellar gel, 100% free of oils and fragrance, enriched with moisturizing and conditioning active ingredients, which, in one quick step, gently eliminates impurities and makeup, even long-lasting, and doesn’t leave oily residue on skin. Micellar gel not only leaves skin feeling clean, extremely fresh and silky, but it helps to preserve optimum levels of hydration, regenerate skin and combat signs of aging. How to use: Pour the gel onto a cotton disc and gently dab it onto face, eyes and lips. No rinse. For all skin types, even sensitive skin.

    SPHERE
    BEAUTY
    PACK 10
    Glow Spheres

    Pressed powder delicate spheres in an exquisite color combination that diffract light to minimize imperfections and provide your face with a flawless complexion. Ideal for creating a sophisticated "glow" effect. How to use: For a radiant effect, apply with a brush on face, neck and décolleté. To highlight strategic points, apply in the center of the forehead, ciliary arch, cheekbones, bridge of the nose and arch of the upper lip.

    Treatment Lipstick

    Triple action lip treatment: ultrahydrating + regenerating + antioxidant. It contains a rich combination of emollient, antioxidant, regenerating and moisturizing components such as Shea butter, argan, sesame and rice oils, vitamin E and "Dragon’s Blood Complex" that guarantee global care and protected lips all year round.

  • ESMALTES
    DE UÑAS
    PACK 11
    Pink Sorbet

    A long-lasting, quick-drying nail polish in satin tones.

    Sea Splash

    A long-lasting, quick-drying nail polish in satin tones.

  • FULL COLOR
    KIT
    PACK 1
    FULL COLOR
    KIT
    PACK 2
    Lipgloss

    High impact liquefied pigment long lasting lipgloss, with multiple effects and finishes: matte, satin, metallic... Its extremely creamy flexible and light moisturizing texture provides a spectacular color, beautiful glide, single stroke coverage and a pleasant feeling of comfort on the lips. Its convenient applicator enables a perfect application. How to use: Apply the color starting at the center, moving outward toward the corners. Let dry for a few seconds for an impeccable fixation.

    Sparkling Color Fluid Eyeshadow

    Sparkling color fluid eyeshadow with long-wearing and lightweight formulation that offers rich pigment with a metallic finish for an impeccable eye look that last all day.

  • HIGH
    PERFORMANCE KIT
    PACK 3
    High Performance Volume Mascara

    High performance volume mask with silk proteins, panthenol (Provitamin B5) and keratin, which care and condition the eyelashes. Its modern formula with carbon black pigments and polyamide fibers covers each eyelash, from root to tip, with an intense long lasting black color. The brush is designed to maximize the volume of the eyelashes, without smudging or clumping. How to use: Apply from root to outer end by zigzag movements to distribute the product evenly. Repeat the application for an even more spectacular volume.

    Lipgloss Lips

    Extra comfortable gloss with high concentration of pigments for a unique lacquered coverage and long-lasting hydration on lips.

  • COLOR SPLASH
    KIT
    PACK 4
    Mono Eyeshadow

    Highly concentrated long-lasting sophisticated eye shadow. Its delicate oily powder texture perfectly slides on eyelid and combines the subtlety and fixation of the powder with the extensibility, comfort and softness of the oil. Highly pigmented vibrant colors, with multiple finishes and effects, adaptable intensity and optimal coverage for an impeccable, ultracomfortable makeup all day round.

    Eye Liner Waterproof

    Eye pencil with a soft, fine, easy-to-apply lead that gives you a perfect line every time. It intensifies your gaze or softly shades around your eyes. Waterproof and long lasting result.

  • CORE BEAUTY
    KIT
    PACK 5
    CORE BEAUTY
    KIT
    PACK 6
    Core Lipstick

    Dual lipstick that merges the latest trends: matt - on the outside, and metallized - on the core, which, when mixed, achieve a delicious pairing between a highly pigmented color and an intense pearly effect. Ideal for creating ombré effect.

    Radiant Touch Highlither

    Moisturizing highlighting gel with ultra-fresh texture with Shea butter and rice oils, vitamin E and hyaluronic acid that fuses with the skin, with innovative “smart” pigments that maximize the ability to capture light and create a sophisticated pearly touch that highlights, accentuates and illuminates your beauty. How to use: Apply, using your fingers, in the center of the forehead, , the area above the cheekbones, the eyebrow arch, the Cupid’s bow (between the nose and lips) and the bridge of the nose to achieve a natural glow.

  • EXTREME CARE
    KIT
    PACK 7
    Compact Powder SPF20

    Sophisticated and innovative long lasting formula with newest diffractive pigments, micronized powder and SPF20 that softens and protects skin against pollution and solar radiation. Its delicate, ultra-light texture, slides perfectly and subtly sets for optimum coverage, a velvety finish, a natural shade and a flawless make-up all day round.

    Treatment Lipstick

    Triple action lip treatment: ultrahydrating + regenerating + antioxidant. It contains a rich combination of emollient, antioxidant, regenerating and moisturizing components such as Shea butter, argan, sesame and rice oils, vitamin E and “Dragon’s Blood Complex” that guarantee global care and protected lips all year round.

  • IMPECCABLE SKIN
    KIT
    PACK 8
    EE Cream

    Extremely velvety, lightweight, oil-free texture color cream that features SPF20 protection and delivers powerful anti-oxidant, hydrating and firming actives, with a new generation correcting and brightening pigments to create an ultranatural radiance for a flawless, perfect skin. It primes, conceals and reduces the appearance of skin´s imperfections as fines lines, wrinkles, dark spots, post-acne marks, redness and pores. How to use: after your care treatment, apply on the face and blend with your fingertips, from the center of your face outwards toward your ears. For all skin types.

    Wrinkle Eraser

    Effective treatment that relaxes and minimizes wrinkles and fine lines.

  • GEL
    MICELLAR
    PACK 9
    Cleansing Micellar Gel

    Cleansing micellar gel, 100% free of oils and fragrance, enriched with moisturizing and conditioning active ingredients, which, in one quick step, gently eliminates impurities and makeup, even long-lasting, and doesn’t leave oily residue on skin. Micellar gel not only leaves skin feeling clean, extremely fresh and silky, but it helps to preserve optimum levels of hydration, regenerate skin and combat signs of aging. How to use: Pour the gel onto a cotton disc and gently dab it onto face, eyes and lips. No rinse. For all skin types, even sensitive skin.

  • GEL
    MICELLAR
    PACK 9
    Cleansing Micellar Gel

    Cleansing micellar gel, 100% free of oils and fragrance, enriched with moisturizing and conditioning active ingredients, which, in one quick step, gently eliminates impurities and makeup, even long-lasting, and doesn’t leave oily residue on skin. Micellar gel not only leaves skin feeling clean, extremely fresh and silky, but it helps to preserve optimum levels of hydration, regenerate skin and combat signs of aging. How to use: Pour the gel onto a cotton disc and gently dab it onto face, eyes and lips. No rinse. For all skin types, even sensitive skin.

  • ESMALTES
    DE UÑAS
    PACK 11
    Pink Sorbet

    A long-lasting, quick-drying nail polish in satin tones.

    Sea Splash

    A long-lasting, quick-drying nail polish in satin tones.

MAKEUP TRENDS & TECHNIQUES FOR
SPRING – SUMMER / 2018
GRAPHIC EYES

1 GEOMETRIC EYELINER
Inspired by geometric shapes and lines.

2 OVERLAYING COLORS
Electric colors on the black outlined. Choose neon, vibrant and eye-catching colors to create an impact look.

3 PASTEL FLASH
Flash of pastel to the outer corner , adding some color and intrigue to traditional cat-eye.

4 REVERSE CAT-EYE
Instead of angling the eyeliner so it comes from the outer corner, apply it upwards from the inner corner.

5 UNDERLINE
Delineate the lower eyelid with a striking stripe just below the bottom water line is one of the trends of the season. Use the color you prefer: black for the most classic, white for making your eyes look bigger or in turquoise, green or blue for the trendiest ones. If you blur it a little, with a brush or with your fingertips, the look transforms into a grunge style.

Choose your favorite style and do not forget to adapt winged eye (or cat-eye) to your individual eye shape
  • ALMOND EYES
    You´re lucky! Just apply an even amount of eyeliner in both the top and bottom of your eye and wing it.
  • UPTURNED EYES
    Apply thin eyeliner on the top lid, slightly winging it but not too much. Then apply thicker eyeliner on the bottom outer edges of your eyes to give them bigger and rounder effect.
  • HOODED EYES
    Start the line from the inner corner of the eye. Keep it thin and make thicker when it reaches the end of the eye. Then with a brush, apply dark shade eyeshadow just in the bottom corner from the bottom outwards to connect it with the line above.
  • PROTRUDING EYES
    Apply the eyeliner on the upper part of the eyelid starting on half of the line of the eyelashes and going outward, and on the lower part inward to frame the eye so that it gains depth and achieves the cat-eye effect.
  • MONOLID EYES
    With a stroke that follows the natural contour of its shape and maintaining the same thickness. If they are small, it delineates only the upper eyelid and ends with a slight smoky effect in the lower eyelid.
  • DOWNTURNED EYES
    Line your top lid so that the outer corners are much thicker. Then wing it outwrad past your normal eyes width. Then apply a slight amount of eyeliner on the bottom outer corner. Use a lighter shade to contour the top lid and make it rounder and more littled.
OVERSIZE RETRO-INSPIRED LASHES

This season XXL lashes are worn, ultra-black, very exaggerated in terms of texture and volume, 60s baby doll style, clumpycool lashes that look like spider legs.

To make your look more dramatic and expressive, apply at least 2 layers of our new mascara HIGH PERFORMANCE VOLUME KEENWELL MASK on both upper and lower lashes

How to:
Instead of applying mascara in the usual way: from root to tips, apply it vertically, only at tips, going from one side to another, and then clump them, grouping them with your fingers, to create 5 or 6 grouped extra dense and long lashes for a surprisingly delicate look.

NEW SMOKEY EYES

A classic that reinvents itself. The point is to finish it carefully “careless” adding some smudgy black eyeliner and lots of mascara, super trendy this season

1 SUBTLE SMOKEY EYES: powdered shades of gray, pink, caramel and blue, combined with medium gray, are ideal to create these subtle smokey eyes. To recreate it is better to choose less pigmented shades and apply them with your fingers, layering them on the outside of the eyelid.

2 GLITTER SMOKEY EYES: The ultra feminine effect of smokey eyes can be enhanced if a bit of glitter is added at the end.

3 SCARLET SMOKEY EYES: the reddish tones have pierced the lips and cheeks and have reached the eyes. The most radical way to use them is to apply them all over the eyelid, with your fingers. If you prefer less daring way, a more traditional smokey effect in black and red will suit you better, applying the scarlet tone vertically only on the mobile eyelid. Blend well the edge between red and black, so that the makeup won´t look too aggressive

4 METALIZED SMOKEY EYES: A deep smokey, with metallic flashes, preferably warm, like gold and bronze, is one of the strongest trends of the season, perfect for summer most festive nights.

GLOSSY EYES
(WET OR DEWY EYES)

It is one of the strongest season ´s proposals, which gives the look luminosity, freshness and elegance. It consists in an eyes make-up with a wet effect, by applying a bit of transparent gloss or colorless vaseline with a brush over your favorite eye shadow. It works well both over smokey eyes and over nude mono shade (NUDE GLOSSY EYES).

SUN STRIPPING

It is a flattering effect of natural tan - so you look healthy and outdoorsy-, hitting the high points that you naturally tan, to create a natural glow that makes you look like you’ve been on a two week holiday.

How to:
After applying the base (as you would normally do), with a brush, generously apply compact powder No.501 across the apples of the cheeks and bridge of the nose; buff it in with a blusher brush to blend it seamlessly to create an attractive natural tanning effect.