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Savage
THIS SEASON KEENWELL
PRESENTS COLLECTION MAKEUP


This season Keenwell invites you to take a road trip in the African savanna and go on an adventure with “Savage” makeup collection.

“Savage” travels across the savanna, a journey that is part safari, part jungle exploration.

“Savage” is inspired by the diverse beauty of landscapes of the African savanna and looks towards nature, with graphic references to wild and exotic animals abound.

“Savage” is boundless freedom, adventure spirit, safari chic and fierce glamour.

“Savage” combines modern spirit with tradition and consist, mainly of earthy shades, motivated by the play of lights & colors on the spectacular savanna landscape from earliest dawn to nightfall.

In “Savage” converge: the cosmopolitan elegance, intuitive sensuality, assertive femininity and the exquisite elegance, romanticism and mystery of earthy shades.

“Savage” is addressed to women who pursuit effortless, supernatural, fresh and glowy elegant and versatile looks.

This autumn, with Keenwell new collection “Savage”, embark on a safari with fierce shades of lipstick, nude lipgloss and earthy neutral foundations, sensual mink eye shadow, complemented with a milky nail polish.

This season, with Keenwell “Savage”, go on a wild adventure.
This season Keenwell invites you to take a road trip in the African savanna and go on an adventure with “Savage” makeup collection.

“Savage” travels across the savanna, a journey that is part safari, part jungle exploration.

“Savage” is inspired by the diverse beauty of landscapes of the African savanna and looks towards nature, with graphic references to wild and exotic animals abound.

“Savage” is boundless freedom, adventure spirit, safari chic and fierce glamour.

“Savage” combines modern spirit with tradition and consist, mainly of earthy shades, motivated by the play of lights & colors on the spectacular savanna landscape from earliest dawn to nightfall.

In “Savage” converge: the cosmopolitan elegance, intuitive sensuality, assertive femininity and the exquisite elegance, romanticism and mystery of earthy shades.

“Savage” is addressed to women who pursuit effortless, supernatural, fresh and glowy elegant and versatile looks.

This autumn, with Keenwell new collection “Savage”, embark on a safari with fierce shades of lipstick, nude lipgloss and earthy neutral foundations, sensual mink eye shadow, complemented with a milky nail polish.

This season, with Keenwell “Savage”, go on a wild adventure.
SEASON PRODUCTS
To highlight every woman´s natural beauty, skin shows natural, with a "glossy" effect and a touch of ligh. This season, natural skin, with a “no makeup, makeup” effect, but extra luminous, will be the protagonist.
MULTIFUNCTIONAL
4 IN 1
PRIMER & MAKEUP SETTING WATER MIST A translucent, ultra-light, non-sticky texture, quick drying and easy to apply waterbased formula. Ideal for all skin types. With matte finish and a delicate fragrance. Thanks to its film-forming properties, it deposits on the skin an ultra-thin, invisible and extremely pleasant film that, in a single gesture, protects it and provides multiple benefits with professional results. Enriched with antioxidant and antipollution active ingredients, cucumber extract and vitamins B & E moisturizes and protects skin from pollution, improving its texture, reducing pores and softening the appearance of lines and wrinkles; It delicately refreshes and creates a feeling of well-being, revitalizing skin and adding extra radiance.
BB CREAM PROTECTIVE BASE SPF20 8 EFFECTS IN 1 STEP All-in-one cream: unifies, minimizes pores, illuminates, moisturizes, corrects imperfections, protects (SPF20), regulates, with antioxidant properties.
MATT FINISH Long-lasting waterproof foundation Long-lasting waterproof foundation. Its ultra-comfortable formula fuses with skin and ensures a perfect, radiant and flawless complexion, a long-lasting fixation for a natural and non-transferable finish throughout the day. For all skin types.
OIL-BASED NAIL LACQUER CREAM REMOVER FEasy, Fast, No Smell, No Spills,
Non-Acetone.
Cream acetone-free nail lacquer remover, with a delicious aroma - the most innovative, practical and effective alternative for removing your nail lacquer. It allows removing old nail color effortlessly, anywhere, at any time. A handbag essential. Its innovative cream formula incorporates an exclusive solvent complex, infused with treatment and conditioning ingredients - sweet almond and sesame infused oils - and vitamin E, which not only, naturally, removes even difficult and glitter nail polish in just 60 seconds, but also prevents dryness, nourishes and strengthens nails and cuticles with each use. Its delicate aroma transforms nail polish removing into a spa-like experience. Perfect for sensitive skin and weak and brittle nails.
MONO EYESHADOW Enhances luminosity and natural shine. Sophisticated compact eyeshadow with an ultra-silky, highly pigmented, long-lasting sensory formula. Its delicate oily powder texture perfectly slides on eyelid. It combines the subtlety and fixation of the powder with the extensibility, comfort and softness of the oil.

Nº62- elegant mink color (cold and neutral tone). Matte finish.
SUBLIME EXTREME COMFORT & RADIANCE-REVEALING An authentic spa experience. Sensory Cleanser for face and eyes. Its innovative hybrid oil-in-gel texture, which, in contact with water, transforms into an ultra-luxurious milk, removes makeup and impurities with extreme smoothness and efficiency. Its sensory-awakening formula, with a selected mixture of oils and active ingredients, leaves skin looking soft, impeccably cleansed and radiant, with an unequaled sensation of comfort, and turns the ritual of facial cleansing into an authentic spa experience.
LIP GLOSS Ultrapigmented colors, long lasting High impact and long-lasting lipgloss, with intense pigmentation, with multiple effects and finishes: matte, satin, metallic ... Its delicate moisturizing texture, extremely creamy, flexible and light, guarantees spectacular color, excellent gliding, and generous coverage, and a pleasant sensation of comfort on the lips. Its comfortable applicator facilitates a perfect application.

Nº69- Nude caramel, with a warm pink undertone. Glossy vinyl finish.
LIPSTICKS Ultralight and comfortable Red lips are always a classic bet that adds glamor and helps focus any makeup proposal, especially when the rest of the makeup remains natural.

No. 50 - deep red with warm undertones. Glossy vinyl finish.
No. 51 medium light red with cold undertones. Glossy vinyl finish.
TATOO MICROBLANDING Perfect brows in 3 steps Inspired in microblading technique, its 4 exclusively designed multi-prong (4) tip allows to easily draw natural strokes and perfectly fill defined natural-looking eyebrows in 3 easy steps.

Its quick-dry, long-lasting, water resistant formula provides a tattooed eyebrow effect that lasts 24 hours, with no transfer.
ULTIMATE PERFORMANCE LENGTH EXTENSION MASCARA Beauty treatment for lashes. Professional formulation for “length extension” Its long-lasting ultra-strong formula, enriched with jojoba, argan and castor oil, ginkgo biloba extract and hyaluronic acid, nourishes, revitalizes, fortifies and protects the eyelashes. The technological pigments ensure a vibrant color, and the polyamide fibers, enormously flexible, adhere perfectly from the root to the tip for a more seductive and intense look. The design of the brush allows a precise application, capturing, separating and defining perfectly each lash, both upper and lower ones.

Nº02- BROWN
EXTREME PERFORMANCE Irresistible colors. Quick drying. Long duration. Extreme performance colored mascara with silk proteins, panthenol (Provitamin B5) and keratin, which care and condition the eyelashes. Its modern formula with technological pigments and polyamide fibers covers each eyelash, from root to tip, with bold long lasting colors. The brush is designed to maximize the volume of the eyelashes, without smudging or clumping.

Nº02- BLUE
NAIL POLISHES Irresistible colors. Quick drying.
Long duration.
NEW COLOR!
Nº48 IVORY - an irresistible cream ivory longwear nail polish with semi-gloss finish.

NEW PRODUCT! NUTRITIVE NAIL AND CUTICLE OIL
With sweet almond oil, sunflower oil, vitamin E and myrrh essence. Protects, regenerates and strengthens nails and cuticles.
PACKS
PACK 1-2
PACK 3
PACK 4
PACK 5
PACK 6
PACK 7
PACK 8
PACK 9
PACK 10
PACK 11
PACK 12
  • SAVAGE LIPS
    Lipstick

    In a wide palette of modern and vibrant shades, from elegant neutrals to daring tones, in seductive and modern finishes: creamy, matt, metallic, pearl, vinyl, etc., with variable degrees of coverage, for a fashion look and extraordinary comfort for hours.

    Dual Performance Scrub & Lip Balm

    Its innovative convenient and easy-touse, 2-in-1, ultra-nutritive formula, with a pink “core” and an external scrub that act together, delicately exfoliates the lips, while deeply taking care of them, leaving them soft and smooth, perfectly prepared for the application of color.

    SAVAGE GLOSS
    Lipgloss

    High impact liquefied pigment long lasting lipgloss, with multiple effects and finishes: matte, satin, metallic... Its extremely creamy flexible and light moisturizing texture provides a spectacular color, beautiful glide, single stroke coverage and a pleasant feeling of comfort on the lips. Its convenient applicator enables a perfect application.

    Anti-feathering lip liner

    It creates an invisible barrier that delimits the lip contour, keeping lipsticks and glosses from feathering and improving their hold. Result: perfectly defined lips all day round.

  • SAVAGE CURL
    Bold Performance Curl Volumizing

    Mascara, Beauty treatment for eyelashes. Its advanced long-lasting formula with tocopherol, marine collagen, vegetable ceramides and avocado oil protects, nourishes and restructures the eyelashes from the inside, transforming them, making them more beautiful and stronger. Its buildable texture does not clump or make lashes stick together. The polyamide fibers cover each lash, increasing its thickness.

    Eye Liner Waterproof

    Eye pencil with a soft, fine, easy-to-apply lead that gives you a perfect line every time. It intensifies your gaze or softly shades around your eyes.Waterproof and long lasting result.

    SAVAGE COLOR
    Extreme Performance Colored Mascara

    Extreme performance colored mascara with silk proteins, panthenol (Provitamin B5) and keratin, which care and condition the eyelashes. Its modern formula with technological pigments and polyamide fibers covers each eyelash, from root to tip, with bold long lasting colors. The brush is designed to maximize the volume of the eyelashes, without smudging or clumping.

    Eye Liner Waterproof

    Eye pencil with a soft, fine, easy-to-apply lead that gives you a perfect line every time. It intensifies your gaze or softly shades around your eyes.Waterproof and long lasting result.

  • SAVAGE REGARD
    Mono Eyeshadow

    Highly concentrated long-lasting sophisticated eye shadow. Its delicate oily powder texture perfectly combines the subtlety and fixation of the powder with the extensibility, comfort and softness of the oil. Highly pigmented vibrant colors, with multiple finishes and effects, adaptable intensity and optimal coverage for an impeccable, ultra-comfortable makeup all day round.

    Eyeshadow primer base

    Colorless and ultra-light texture eyeshadow base that creates a uniform and smooth film to set the intensity of the colors for a flawless look all day long.

    SAVAGE SKIN
    BB Cream SPF 20

    All-in-one cream: unifies, minimizes pores, illuminates, moisturizes, corrects imperfections, protects (SPF20), regulates, with antioxidant properties.

    Lip treatment

    Rich in active ingredients lip balm formula with triple action: regenerating + ultramoisturizing + antioxidant that ensures global treatment and care to achieve soft lips anytime.

  • SAVAGE COMPLEXION
    Mat Finish

    Long-lasting waterproof foundation. Its ultra-comfortable formula fuses with skin and ensures a perfect, radiant and flawless complexion, a long-lasting fixation for a natural and non-transferable finish throughout the day. For all skin types.

    Lip treatment

    Rich in active ingredients lip balm formula with triple action: regenerating + ultramoisturizing + antioxidant that ensures global treatment and care to achieve soft lips anytime.

    SAVAGE PREP
    Multifunctional 4 in 1Primer & Makeup Setting Water Mist.

    A translucent, ultra-light, non-sticky texture, quick drying and easy to apply water based formula. For all skin types. With matte finish and a delicate fragrance.It deposits on the skin an ultra-thin, invisible film that protects it and provides multiple benefits with professional results.

    With antioxidant and antipollution active ingredients, moisturizes and protects from pollution, improving its texture, reducing pores and softening the appearance of lines and wrinkles; It delicately refreshes and creates a feeling of wellbeing, revitalizing skin and adding extra radiance.

  • SAVAGE SUBLIME
    SUBLIME Gel-to-Oil

    Sensory Cleanser for face and eyes. Its innovative hybrid oil-in-gel texture, which, in contact with water, transforms into an ultra-luxurious milk, removes makeup and impurities with extreme smoothness and efficiency. Its sensory-awakening formula, with a selected mixture of oils and active ingredients, leaves skin looking soft, impeccably cleansed and radiant, with an unequaled sensation of comfort, and turns the ritual of facial cleansing into an authentic spa experience.

    SAVAGE NAILS
    Cream nail lacquer remover

    Acetone-free with a delicious aroma - the most innovative, practical and effective alternative for removing your nail lacquer. It allows removing old nail color effortlessly, anywhere, at any time. Its innovative cream formula incorporates an exclusive solvent complex, infused with treatment and conditioning ingredients - sweet almond and sesame infused oils - and vitamin E, which not only removes even difficult nail polish in just 60 seconds, but also prevents dryness, nourishes and strengthens nails and cuticles. Its delicate aroma transforms nail polish removing into a spa-like experience. Perfect for weak and brittle nails.

  • SAVAGE BROWS
    Waterproof Eyebrow Tint Pen

    Inspired in microblading technique, its 4 exclusively designed multi-prong (4) tip allows to easily draw natural strokes and perfectly fill defined natural-looking eyebrows in 3 easy steps. Its quick-dry, long-lasting, water resistant formula provides a tattooed eyebrow effect that lasts 24 hours, with no transfer.

MAKEUP TRENDS & TIPS
FALL / WINTER 2020-2021
BEAUTY TRENDS: COMPLEXION
A perfect skin, again, protagonist
When it came to complexion trends, we noticed that there was a lot of room to play around, with artists showing both camouflage-based techniques to really perfect the base and others celebrating a barer complexion.

In general terms, proposals for complexion show us a captivating natural beauty with apparently bare, but luminous skin.

1 Foundation
On many of the runways, many makeup artists continued the trend of skipping foundation altogether and keeping the complexion as bare as possible.

2 Dewy Complexion
Dewy complexion with glossy highlights is coming back for the fall 2020 beauty trends.

The dewy effect may be achieved by subbing traditional highlighter with a face gloss, which made the face look naturally healthy. Also may be achieved with a combination of lots of moisturizer and just a hint of highlighter.


3 Barely made-up skin
This season, ethereal and barely made-up skin mostly dominated the runways. A hint of warm bronzer and highlighter, thanks to strobe cream under the cheekbones and along the temples, provides a look of barely made-up, very sensual skin.

4 Rossy blush
A hint of neutral pink on the cheeks or lids is a quick and easy way of making the complexion look more youthful and livelier, which is perfect for countering the cold weather. You may generously apply blush to the cheeks, but if you do not wish to look like a doll, just keep the rest of the makeup very soft and natural.
BEAUTY TRENDS: EYE MAKEUP
The eye makeup this season wasn’t extravagant, for the most part, but there was still a lot of creativity, especially when it came to the use of eyeliner or pops of color.

1 Grungy and Smokey Eye Makeup
This fall, the somewhat messy and smudged look is one of the most powerful eye makeup trends.



2 Gold Glam
The metallic trend is one of the most powerful for this fall / winter 2020-2021, where gold is the king.
You may apply a thin layer of gold eyeshadow to the lid and inner corner of the eye, contouring the crease with a neutral brown.
You may also achieve a smokier look with a more saturated gold on the lid, a slightly metallic brown in the crease, and a healthy layer of smudged black eyeliner all around the eye.
For more conceptual looks, gold can be used to create glamorous eye looks and combine it with metallic lips


3 Jewel-Tone Eyes
Jewel tones are a perfect way to play with color in your fall 2020 makeup looks without taking away any sophistication from your look. They are more interesting than earth tones. Combined with burgundy lips and kilometer-long eyelashes, they create a very rocky, 80s diva look.


4 Glitter Eyes
A touch of glitter was a major trend in the spring, and a few makeup artists decided to keep it going for the fall 2020 makeup looks.A subtle hint of shine may be created by applying small metallic fragments to the lids or under the eyes

The metallic trend is one of the most powerful for this autumn / winter 20/21, with gold as king.


5 The Outer Wing
The outer wing is the most interesting eyeliner trend to inspire your fall 2020 makeup ideas.Instead of that upward pointing winged eyeliner that’s only applied to the top lash line, this season, makeup artists instead bring the wing a hint lower to connect it to the underliner and to make sure to emphasize the outer corner of the eye


6 Winged Liner
It is incredibly stylish as it intensifies the eyes and lashes.
This fall / winter 2020-2021, makeup trends mostly show it in the form of larger-than-normal wings.
It is ideal to combine it, in a classic way with nude lips, or with red lips to create a retro style.
This season is usually presented in black, but don't be afraid to trace it in white, coral, or any pastel or neon color!.


7 Floating Crease Liner
Floating crease liner is a modern and theatrical reinterpretation of the 60s eye shadow, which elevates any look, making it much more groundbreaking, original and with more personality.

Suggestive black lines can be drawn around the eyes that go up to the forehead and temples. There is no set way to wear it.

8 Artsy Black Liner
Black eyeliner provided the perfect tool for stretching the imagination and designing unique fall 2020 makeup looks.
The common denominator of this makeup proposal is a black line, sometimes combined with other colors.



9 Gold Leaf
One of the most extravagant and luxurious beauty trends for fall 2020 is the application of "gold leaf" on the upper lash line, as if it were a shadow or an eyeliner.


10 Brown Smokey Eyes
Smokey brown eyes have same sultry effect as black one, it’s not as dark which makes it more suitable in nearly all circumstances.
To give a modern touch to what is one of the most traditional styles, shadow is applied in the crease, in the outer corner of the eye and below the lash line, in a smoky shape, with irregular edges.



11 Classic Blue Eyeshadow
As we advanced the previous season, after Pantone chosed “classic blue” as color of the year, blue eyeshadow has become one of the queen trends of this fall 2020.
The application of the matte blue color from the eyelids to the crease, with clean lines in the outer corners, combined with winged black eyeliner, defined eyebrows, immaculate skin and a nude lipstick brings a touch of sophistication and modernity to any look.


12 Chalk shadow effect
This new trend of heavy and monochromatic eyelids as if painted with chalk pleads for a minimalist and pure air, light years away from the neon ombré effects that have reigned in previous seasons.


13 Colorful Mascara
This season, again, color is on the front line, and on the catwalks, we saw fun looks, created with richly colored masks.
A color combination that is reminiscent of the earth and sky consists in the use of blue lashes and brown eyeshadow.


14 Spiky Lashes
Spiky lashes are dramatic and wonderfully effective for opening up the eye, giving a doll eye effect.
They were very popular during the 1960s and are making a strong comeback this season.
When combined with very light make-up bases and dark lips, they give also some grunge vibes.


15 Oddly Defined Brows
This 2020 fall, skinny, rounded ‘20s brows to come back in fashion.


16 Bushy Brows
In contrast to the previous trend, bushy eyebrows, combed upwards, also find their place among the fashion trends for this fall, and ideally complement natural beauty looks.

BEAUTY TRENDS: LIP MAKEUP
The lip makeup trend for this fall of 2020 is marked by the strong return of gloss, regardless of the format: lipstick or lip gloss, or the color: red, pink, nude ...

1 Bitten Lips
Lips "bitten" or "just kissed" have become very popular in recent seasons, possibly thanks to the influence of K-beauty.



2 Hot Red Lips
Red lips are always a classic bet that adds glamor and helps to focus any makeup proposal, especially when the rest of the makeup remains natural.
This season too, especially the brightest and freshest shade of red, which, combined with a deep black eyeliner, is perfect for recreating a glamorous Hollywood look; Plus, it works perfectly with any skin tone.
The more sober and deep reddish tones, with a touch of brown pigment, in a matte finish, are also one of the most important lip trends this season.

This season once again find space on the catwalks, but they reinvent themselves by appearing in a wide spectrum of colors and finishes: in matte plum, in dark nude browns in the center, mixed with warm pinks, in peach...

3 Dark Lips
Dark lipstick was a very important part of the fall 2020 makeup looks.
Among the darker shades, aubergine and burgundy, in both matte and satin finishes, have been the most widely used bets on the catwalks.

In order not to detract from the limelight, nor to overload the look, dark lips were combined with extremely natural skin and slightly defined and minimalist eye makeup.



4 Glossy lips
Glossy, lush lips are back to enhance your fall 2020 makeup ideas. Whether applied over bare lips or over lipstick, gloss adds a sexy dimension to any makeup look.

NAIL TRENDS
Where we really saw the innovation for the fall / winter 2020 nail trends was in the shapes of the nails, especially in their length. From rounded to square going somewhere in between, the artists had a little fun.

1 Short & Natural
Short, natural nails were extremely common, proving that you don’t need long nails to enjoy the fall 2020 nail ideas.



2 “Squoval”
Their soft shape that’s somewhere between an oval and a square that is extremely flattering but also not overly fussy.



3 Almond
Almond nail is a little more dramatic than a short or squoval nail, but it’s not quite as intense as a stiletto.



4 Stiletto Square
This season, the novelty is in its square tip and in the use of basic colors, such as white or blue in a matte finish.



5 Pointed
They may not be the easiest option to carry out, wear or maintain, and they are somewhat "aggressive", but they undoubtedly add great drama to the look.